The concept of utilization of data for creating business values is not new; only the way of working out the effective use of data is changing with the competition. Processed data called information has always wanted by organizations to make better, real and technology based movements. One of these changing movements includes big data, big data analysis and its tools. Big data analytics is the process of explore large data sets to come across hidden patterns, correlations, trends, customer interests and other useful business information. Present study is mainly based on the secondary data and is explanatory and conceptual in nature. Big data analysis has huge scope in various fields of India.